Spread across three stages the programme at MEET South West is designed to help you create even better events.
Event trends and opportunities in the South West
In this opening session representatives from the region’s Destination Management Organisations (VisitWiltshire, Destination Bristol and Visit Bath) will share key market insight and highlight the event trends they are seeing locally and internationally. Drawing on examples from across the South West this session will showcase the strengths of the region, the power of the local event industry and the opportunities for event planners, agencies and businesses.
Kathryn Davis, Head of Tourism, Destination Bristol
Neil Priscott, Head of Marketing, Visit Bath11:00 – 11:45
Knockout marketing for events
Adam’s session will make you think about how you are perceived and question whether your marketing is making an accurate impression of what it is you offer. It will give you a chance to examine what others think of you and why you cannot assume that your marketing messages are truly appreciated by your audience. Tips and takeaways will allow you to refine your message and ensure it is appropriate to your audience, making sure delegates feel they have received value.
Seeing is believing
Adam Richards, Adam Richards Magic14:00 – 14:45
Professional development and the value of a mentor
In this session Charlotte will discuss her experience with mentoring; the reasons behind entering the FF15 programme; what she’s gained from the programme so far and how she feels it will help her in the future. Charlotte will also share her top tips when looking for a mentor and how to get the most from the mentor/mentee relationship.
Charlotte Boaden, Engagement and Events Consultant, Nationwide Building Society
Convention bureaux: helping great events happen
Delegates will leave the session with a head full of ideas, insight into what’s possible in the region and how convention bureaux can make your job easier. It’s so much more than venue finding!
Kathryn Davis, Head of Tourism, Destination Bristol12:00 – 12:45
Key principles in delivering great events
In this frank presentation Ben will consider the common themes and principles required to deliver great events; drawing on experience gained working with global leaders and mass participation events for 500,000, through to the delivery of Bristol’s year as European Green Capital.
Sharing insight into many high profile events – this will be an inspiring (and eye-opening!) session.
Event technology: what’s new, what’s old, what’s coming next
In this session self-confessed event technology nerd Paul Harris will introduce some of the cutting-edge tech used in events today, identifying trends and the not-so trendy, sharing predictions of what is coming next, and looking at how we can all use tech to make our events more successful.
Films worth making – getting the most out of your event films
“Our event was great. If only we had filmed it.”
“We filmed our event but it didn’t come out very well.”
“We talked about doing a live stream but we had too many other things to think about. It was just too much hassle.”
This session is designed to ensure these aren’t the kind of comments flying around after your next event. We will unpack the key things you need to be thinking about in order to get the most out of your live events filming, covering;
- What makes a great events film?
- Shooting Smart. How to plan the filming for your event.
- How to make the most of resources, making the best decisions and common pitfalls.
- Fast turnaround pros, cons and considerations.
- Live coverage options
- Live streaming in a nutshell
Whether you are a seasoned events organiser or marketing professional who has made many films before, or whether you are going to be doing it for the first time, this informative and packed session will give you practical tips that will help you get more effective content from your next event.
Sailing through chaos: secrets to resilient event management
“GDPR ate my hamster!” (a look at the effects of upgraded data protection law on the events industry and how companies are adapting)
- GDPR myths (consent, email marketing, who/where is in-scope)
- Common data protection challenges for event and marketing companies
- What good – and bad – practice looks like
Delegates will leave the session with a list of key data protection risks to look for in their own events and an understanding of how to go about managing them.
A sustainable state of mind
An effective sustainable event requires real commitment on the part of organisers, as well as state-of-the-art knowledge – and also a degree of creativity and innovation. The most important factor is to be a true champion of sustainability from the outset, always looking to see what can be done better and ensuring a virtuous circle by setting standards for all the companies and organisations involved.
This presentation will cover tips, ideas and trends from the macro to the micro, from creating sustainable policies for events, demanding more of venues and buildings and eradicating waste in everything from ticketing and badging to food and drink provision. Finally, ideas for how to make everyone involved into a champion of sustainability too, helping everyone raise benchmark standards.
Measuring event return on investment
This session looks at a few simple ways you can begin to collect meaningful data from your events, pre- and post-event, and use that to determine event ROI and justify your spend. You’ll hear about high-tech and low-tech solutions, with practical examples from real world situations.
Inclusive events: panels/ #hashtags/ codes of conduct: are your events different enough?
This is a short, sharp exploration into your possibilities in events, events management and the events supply chain to make your events better for everyone.
Instead of beating ourselves (or other people) up about the lack of diverse people visible speaking/ on panels/ in audiences at events, we’ll explore how we can all do more for diversity and inclusion on our own doorsteps.
- Where am I responsible?
- What am I doing? What am I not doing?
- Who’s missing?
- What’s missing?
- What can I do about it?
There’ll be questions, examples and actions you can take away to create your best events that include a wider range of people and thinking, so more people feel like they belong in your events and the networks, communities, and supply chains around them.