David Andrews is Chief Executive of VisitWiltshire and Director of the Great West Way, a VisitWiltshire-led project to create one of the world’s premier touring routes between London and Bristol. The Great West Way has secured +£1m Discover England Funding to help take this new touring route to market. The route was launched at World Travel Market in November 2018 www.GreatWestWay.co.uk.
David has worked in destination marketing and management for over 25 years. This includes 15 years working for VisitBritain, including roles based in Singapore, Chicago, Amsterdam and London, plus roles at The Mersey Partnership and Abu Dhabi Tourism Authority.
Event trends and opportunities in the South West
With organisations looking to deliver impact and personal connections while at the same time demanding real return on investment from their events, how should event managers be planning for the future?
In this opening session representatives from the region’s Destination Management Organisations (VisitWiltshire, Destination Bristol and Visit Bath) will share key market insight and highlight the event trends they are seeing locally and internationally. Drawing on examples from across the South West this session will showcase the strengths of the region, the power of the local event industry and the opportunities for event planners, agencies and businesses.