Sam Rowe


Sam Rowe is the CEO of multi-award-winning exhibition, events and experiences company Ignition, based in Bristol and Indianapolis and named ‘Best Eco Supplier’ in December at the EN Elite Awards 2018. Sam and her company are champions of sustainability, pioneering a new kind of business model, in opposition to the events industry’s often unprincipled culture of non-biodegradable material waste. Ignition was the first company in its sector to receive ISO 2012-1 accreditation for Sustainable Event Management, in addition to gaining both ISO 14001 and ISO 9001 for Environmental and Quality Management.

Sam leads company strategy and is the flag-flyer for Ignition’s exceptional customer service, its standards of care and attention to detail that form the key cornerstones of the business across a wide range of client sectors, from aerospace and defence, engineering, pharmaceutical, healthcare and beauty to higher education, F&B, retail and the cultural sector.

My Session

A sustainable state of mind

Ideas, trends and innovations for exemplary events

An effective sustainable event requires real commitment on the part of organisers, as well as state-of-the-art knowledge – and also a degree of creativity and innovation. The most important factor is to be a true champion of sustainability from the outset, always looking to see what can be done better and ensuring a virtuous circle by setting standards for all the companies and organisations involved.

This presentation will cover tips, ideas and trends from the macro to the micro, from creating sustainable policies for events, demanding more of venues and buildings and eradicating waste in everything from ticketing and badging to food and drink provision. Finally, ideas for how to make everyone involved into a champion of sustainability too, helping everyone raise benchmark standards.