Creative Director and Founder
With seven years working as an organiser within two of the industry’s leading event management agencies, Adam brings a unique buyer focused perspective to PR and communications for the meetings industry. He used his extensive knowledge of the event planning process gained at those agencies to support the set-up of Soaring Worldwide in 2006, providing bespoke public relations, press and strategic campaign planning and advice to destinations, venues, suppliers, exhibitions and event agencies.
In particular Adam has developed a specialism in the association and PCO market through strong working relationships with ABPCO, ICCA and their members as well as having a deep understanding of the PR needs of event focused organisations around the world.
Knockout marketing for events
Adam will discuss the importance of making the right first impression, giving real life examples of where perceptions and reality vastly differ. In particular the session will highlight the need for a clear and coherent message when marketing events if your audience is to understand its value and ensure attendance.
Adam’s session will make you think about how you are perceived and question whether your marketing is making an accurate impression of what it is you offer. It will give you a chance to examine what others think of you and why you cannot assume that your marketing messages are truly appreciated by your audience. Tips and takeaways will allow you to refine your message and ensure it is appropriate to your audience, making sure delegates feel they have received value.