Front Of Mind
Greg Cooper is one of the UK’s top LinkedIn trainers. His clients come from a range of industries from ethical banking to award winning animation, from a refuge collection to bleeding edge AI. Greg regularly contributes feedback to LinkedIn’s product team and was part of the pilot for the new events feature.
So you want to promote a B2B event on LinkedIn without advertising?
The global success of LinkedIn Locals demonstrated dramatically the appetite for in-person events and prompted LinkedIn to reintroduce an event page. Based on his experiences in the LinkedIn events pilot group and promoting the popular LinkedIn Local in Bristol, Greg will look at some suggested strategies for promoting your event on LinkedIn, both with and without the new event feature, including objectives, defining your target audience, research, marketing, LinkedIn promotion, other promotions and case studies.