Lis Anderson

Lis Anderson FCIPR

Director
AMBITIOUS

Lis Anderson is the Director of multi award-winning PR consultancy AMBITIOUS. Based in Bristol with a focus on B2B and corporate communications, AMBITIOUS works across a number of sectors including education, trades, professional services and healthcare. The AMBITIOUS team is also responsible for organising the Bristol edition of Social Media Week, a global conferencing platform involving over 25 cities worldwide.

An experienced PR communications consultancy MD with over 20 years in the creative digital media industry spanning the communications mix, Lis also serves as a Board Director of Bristol Media, one of the largest creative networks in the UK and a Governor at City of Bristol College.

My Session

Stakeholders: how tapping into your network can drive more event registrations

Word of mouth is a powerful and effective marketing tool but how do you engage your network to help spread the word about your event?

In this session Lis will discuss how to identify your stakeholders (we all have a network) and the best ways to engage them. The session will also cover strategies that you can implement and platforms readily available to you, including social media, so that you can encourage stakeholders to help you drive more registrations for your event.

Practical tips and advice, example case studies and a check list to help attendees mobilise their own stakeholder network will also be covered.