Mike Piddock

Founder and CEO

Mike is the Founder and CEO of Glisser, award winning audience engagement software. Prior to forming Glisser, Mike was a Chief Marketing Officer working in the telecoms and financial services industries, where he was responsible for multi-million dollar budgets with a significant weighting towards client and employee events. Most recently Mike was at Octopus Investments, a London fund manager and venture capital company, where he helped grow assets under management from £500m to £4 billion in five years. Octopus ran over 200 events each year, yet by streamlining the meeting design approach and deploying technology and resources effectively, employed just one Events Planner.

My Session

Measuring event return on investment

Events can be costly and increasingly command a large part of our marketing budgets. But how do you know whether you’re spending the right amount, in the right places, at the right times, to get results?

This session looks at a few simple ways you can begin to collect meaningful data from your events, pre- and post-event, and use that to determine event ROI and justify your spend. You’ll hear about high-tech and low-tech solutions, with practical examples from real world situations.